DraftKings is consolidating its online offerings through an app that will house the company’s various gaming verticals, all in one place.
The Boston-based gaming giant announced on Monday during its 2026 Virtual Investor Day that it plans to launch a new “super app” that will be known as DraftKings Sports & Casino.
The new product will be rolled out through a series of launches, with the first taking place ahead of March Madness. The app will be available in every single U.S. state and will house the company’s online sportsbook, online casino, DraftKings Predictions and Jackpocket online lottery operations. Only its daily fantasy sports (DFS) will remain separate.
Super app experience will vary from state to state
Effectively, that means that DraftKings will offer sports betting or sports event contract trading through one unified platform across the entire U.S. It will offer a single, consolidated account and wallet for players, allowing them to transition from each online gaming vertical seamlessly, but which verticals can be accessed will vary from state to state.
DraftKings currently offers online sports betting in 26 states plus D.C. through its DraftKings Sportsbook & Casino app and offers a range of prediction markets in all but three states via DraftKings Predictions. In 17 states where it does not offer state-regulated sports betting, it allows sports contract trading.
On its new app, DraftKings will leverage its tech stack to ensure that the forthcoming product provides offerings that are compliant with state-specific regulations and rules, while also expanding the brand’s reach across the North American market.
“This new super app is already our biggest app, getting about 80 to 90% of our 11 million customers in there each year,” CEO Jason Robins told media and investors during Monday’s 2026 Virtual Investor Day. “We know how to drive traffic there. We know how to engage customers there. Now, we are going to have both sportsbook and predictions in this app.”
DraftKings continues investment in prediction markets
DraftKings is migrating its prediction market platform with its other online products after it doubled down on its commitment to event contracts during its Q4 2025 earnings call in February.
The gaming giant plans to continue investing in its prediction market product as Commodity Futures Trading Commission (CFTC) Chair Michael Selig intends to draft new rules for the types of event contracts offered by DraftKings, FanDuel and Kalshi. Selig plans to craft a framework that centers around the delivery of sports event contracts, as the CFTC currently serves as the federal regulator of licensed prediction markets.
“They [regulators] trust us to perform in a compliant manner and to follow the laws and the rules of each state where we operate in with predictions under the rules of the CFTC,” added Robins.
According to analyst estimates cited by Robins, DraftKings Predictions could provide the company with up to $10bn in annual gross revenue in the coming years. DraftKings General Manager of Predictions Jeanine Hightower-Sellitto said in Monday’s presentation that DraftKings’ prediction markets are estimated to have a 10-30% higher adjusted gross margin than DraftKings’ sportsbook margin, which she attributed in part to a lack of state taxes on sports event contracts.
DraftKings has so far offered predictions on a standalone app using contracts from CME Group and, since earlier this year, Crypto.com. It detailed its path forward in Monday’s presentation, including integrating its acquired in-house Designated Contract Market Railbird.
DraftKings consolidates nationwide marketing efforts
Robins also noted how DraftKings’ new super app will streamline its marketing efforts.
“It [the super app] allows us to leverage our huge scale with our brand and our marketing footprints,” continued Robins. “All of our national marketing now will be working across the entire country instead of across a subset of states where we have sports betting.”
According to the company’s latest earnings report, DraftKings reported $1bn in cost of revenue in Q4 2025, up from $834m for the same period the year prior. Full-year cost of revenue in 2025 reached $3.5bn. In 2024, the cost of revenue closed at $2.8bn.
DraftKings is also planning to complete a round of layoffs amid rising business costs.
Last week, the company confirmed to SBC Americas that it is undergoing a reorganization to reduce general and administrative costs. According to data provided by Citizens Capital Markets and Advisory Managing Director of Gaming Equity Research Jordan Bender, DraftKings could reduce its workforce by 5% and save roughly $30m annually as a result.
New app, new markets for DraftKings
DraftKings is preparing to debut its new standalone super app as it expands its reach.
As well as the launch of its new standalone super app, the company was awarded a vendor license by the Arkansas Racing Commission last week, giving it the green light to launch online sports betting in the state. The vendor license allows DraftKings to offer online wagering through a partnership with land-based casino Southland Casino Hotel. That will bring the operator’s total reach to 30 sports betting states, pending regulatory approvals.
DraftKings also expanded its reach with the launch of its online sportsbook in Puerto Rico, available to residents who have registered with the operator in person at Foxwoods El San Juan Casino.
Meanwhile, the new all-in-one “super app” also comes after DraftKings launched a Spanish-language version of its gaming experience in November. California, Texas and Florida, three heavily populated states with large Spanish-speaking populations, are primary targets for its prediction markets offering.
