Betr is diversifying its offerings with the company’s first foray into skill games.
The sports gaming and media company announced the launch of Betr Arcade, marking its first entry into peer-to-peer skills gaming. Betr debuted the new offering in 29 states, providing users with access to four skill games with plans to add new titles in the coming weeks. The P2P offering has game minimums set at $1.25 with deposits being available through a single wallet system offered across Betr’s various gaming verticals.
Betr Arcade made its initial debut with four titles that provide users puzzle-style and card-based gaming. The product has two card-based games, 21 and Crossout 21, while Fruit Match allows users to compete through puzzles. Betr Arcade’s 5 Across offers a grid-based game with all prize pools offered by Betr being predefined with skill-matching for head-to-head contests.
In addition to skill games, Betr offers an online sportsbook in Ohio and Virginia and a daily fantasy sports product in 33 states and Washington D.C.
“We are in the business of trying to find as many ways to entertain our customers as much as possible,” Betr Founder and CEO Joey Levy told SBC Americas.
Betr Arcade provides the company with access to a skill games vertical that has seen major operators, including FanDuel, develop and launch platforms that provide revenue-generating opportunities outside of live games and online casino offerings.
“Peer-to-peer skill games are a very big opportunity that many operators in sports aren’t currently focused on,” continued Levy. “We think that there’s generally a lot of white space here and room for other operators to come in and innovate and we plan on expanding.”
Betr is ensuring its new P2P skill games product is adhering to regulatory standards and state laws concerning the vertical.
“Betr takes the regulatory environment and the different requirements very seriously,” said Levy. “We never launch in a state where we don’t have a very high level of confidence.”
DFS pick’em offering gets new look
Betr also upgraded its pick’em product while gearing up for its entry into skill games.
The company made visual and operational enhancements to Betr Picks after launching the DFS pick’em product just over two years ago to supplement its online sportsbook business.
Bet Picks is offering customers access to more sports with the inclusion of the WNBA and top-flight international soccer leagues. Since its founding in 2022, Betr’s portfolio of products has awarded more than $250 million in winnings to customers.
Betr plans additional product launches
Betr is continuing to develop new products as it aims to gain market share nationwide.
“We’re also going to launch additional products in the next few months, as we are building a super app for the emerging gaming verticals,’ added Levy. “We’re really excited about it.”
Betr is expanding after securing $15 million in strategic equity financing in March 2024, bringing the company’s total funding raised since its launch to roughly $100 million.
Betr’s investors include VC firms Harmony Partners, 10x Capital, Fuel Venture Capital and Roger Ehrenberg/Eberg Capital. In 2024, Betr was valued at around $375 million.
