FanDuel is deploying a new responsible gaming campaign that takes a different approach from the company’s previous efforts to protect players from gambling-related harm.
On Thursday, the Flutter-owned brand debuted Play with a Plan, a new RG initiative powered by health behavior research. Play with a Plan promotes RG by having customers analyze their decision-making when wagering, compared to previous efforts to combat problem gambling using messaging aimed at restricting betting activity. The initiative wants bettors to use FanDuel’s existing RG tools to enhance decision-making while betting.
“This refreshed platform was purposeful and reflects the research we’ve done to rethink how responsible gaming is communicated most effectively to consumers,” said FanDuel SVP of Public Policy and Sustainability Cory Fox. “These insights shaped everything from the development of our messaging to ongoing innovation across our tools. FanDuel remains focused on making responsible gaming more intuitive and inviting for customers.”
Play with a Plan promotes the use of FanDuel’s Loss Limits tool, allowing users to determine how much money they are willing to risk. The campaign also provides FanDuel users with awareness of the operator’s deposit alert system and My Spend tool. FanDuel launched My Spend in 2024, providing users with the ability to track their spending patterns. The tool also serves as a resource for users to oversee their budgeting.
FanDuel plans to provide awareness of Play with a Plan and its suite of RG tools through marketing across television, social media and radio channels throughout the country.
Latest RG tool launched by FanDuel
FanDuel’s RG tools are also bolstered by Real-Time Check-In, a tool the sports betting and fantasy giant introduced at SBC Summit Americas in Florida last May. The tool leverages machine learning and user data to analyze and model personalized deposit behaviors. It is able to estimate how much a user should be depositing compared to reality.
Real-Time Check-In is available for both FanDuel’s sportsbook and online casino offerings.
Flutter’s company-wide investment in RG
Play with a Plan and FanDuel’s RG tools are part of a greater plan by Flutter to combat problem gambling across its full portfolio of brands. Flutter’s Positive Impact Plan, the company’s sustainability strategy, invests approximately $100 million in RG annually.
Flutter has a goal for its Positive Impact Plan to reach over 10 million people by 2030.
