During a panel at SBC Summit Americas in Fort Lauderdale, Fl. on Wednesday, FanDuel introduced the U.S. sports betting market leader’s latest responsible gambling innovation.
FanDuel’s SVP of Public Policy and Sustainability, Cory Fox, unveiled Real-Time Check-In during the Summit’s Player Protection Symposium panel titled RG Tech: Potential Game Changers.
The tool combines data with machine learning to analyze and model personalized deposit behaviors. In effect, it estimates how much a user should be depositing and compares that projection with reality.
The idea is to supply FanDuel customers with real-time data that helps them to manage their spending in real time. Its launch follows FanDuel introducing its My Spend responsible gambling dashboard for users at the end of last year.
If a customer makes a deposit that is inconsistent with their established deposit pattern, Real-Time Check-In will prompt them to review the transaction and give them an option to lower the deposit amount, as well as take other safeguards such as setting a deposit limit and reviewing their spending habits through My Spend tool.
“Last year, we saw how providing personalized insights into a customer’s activity through My Spend can help them to better manage their play. We also know deposit is a key moment in the customer journey,” said Fox in a statement. “Now, we’re able to use machine learning to provide a new level of support through Real-Time Check-In encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”
Nearly half of customers use My Spend
FanDuel has touted the early success of its My Spend dashboard, which provides detailed insights on deposit and betting activity and encourages customers to employ tools such as deposit and wager limits.
In February, the operator said that nearly half of its customers used My Spend during the NFL season to review their gambling activity. Approximately 3.5 million FanDuel users utilized some of the dashboard’s features.
The Flutter-owned operator said at the time of announcing My Spend in December that the service was developed based on research that showed players were interested in gaining a better understanding of their own gambling activity and behavior.
And, just weeks after unveiling My Spend, FanDuel added new Deposit Alerts that allow customers to create daily, weekly and/or monthly target budgets and receive a notification when they reach the specified amount.
Now, it will use artificial intelligence to help customers make better-informed decisions in the moment about how much they deposit. The new tool will be available to customers in every state where it offers online sports betting.
