Rush Street Interactive (RSI) and Kambi have extended their long-term sportsbook partnership across the Americas, including their 15 U.S. markets.
Kambi has provided its sportsbook platform and core trading and risk management services for RSI’s proprietary online gaming platform since 2018. This is the second extension in that time.
RSI’s Kambi-powered sportsbook is currently active in 15 U.S. states, Ontario and Latin American countries including Colombia, Mexico and Peru. The technology provider’s platform supports RSI’s operations across multiple digital channels, including websites and mobile applications.
“RSI always likes to put our players first and offer them high-quality and memorable betting experiences,” said RSI CEO Richard Schwartz. “Our partnership with Kambi has allowed us to do this, as they provide us with the core betting functionality to offer our players a robust and comprehensive sportsbook, while enabling RSI to build and integrate our own unique and innovative sports betting features and capabilities on top of the Kambi platform.
“We are pleased to have this extension with Kambi so we can continue to execute on our strategy of pairing a market-leading sportsbook platform with RSI’s ability to pioneer fun, new to the industry, betting experiences for our players.”
The extension comes a few weeks after Kambi appointed Werner Becher as its new CEO in July to replace Kristian Nylén, who resigned earlier this year. Becher was previously the CEO of sports data aggregator Sportradar.
“We are delighted to extend our partnership with RSI, a company that has firmly established itself as one of the leading operators in the Americas,” added Becher.
“This latest extension is a testament to the strength of our partnership and the success we’ve achieved together throughout the region, and we look forward to working closely with RSI to continue delivering world-class sports betting experiences to their players.”
RSI cutting affiliates, revamping rewards program
RSI has re-upped with Kambi after posting a record quarterly profit of $220 million in Q2 2024, a 34% year-over-year rise.RSI’s monthly average users grew 24% across the U.S. and Canada markets, the sixth consecutive quarter of North American growth.
Schwartz said on the earnings call that the new quarterly record revenue and adjusted EBITDA is “a clear sign to us that our approach is working.”
However, he also confirmed on the call that RSI is tweaking its strategy by pulling back on its affiliate deals in several states. He and CFO Kyle Saunders added on August’s earnings call that RSI has cut ties with affiliates in specific markets to facilitate spending more on affiliates in other markets and channels.
Meanwhile, RSI is also revamping its iRush Rewards program for customers on its BetRivers and PlaySugarHouse online platforms ahead of the new football season.
The new system will feature tiered Gold, Platinum and Black levels. Once a player achieves a tier, they will retain that status for at least six months. Players can earn three types of points: Loyalty Points, Bonus Store Points and Tier Points.
