Gaming Innovation Group (GiG) has released SweepX, a new sweepstake casino platform solution designed for the U.S. market.
According to GiG, SweepX combines its current iGaming platform technology with a sweepstake back office consisting of an AI-assisted gamification layer and a sweepstake casino content library.
Sweepstake gaming allows users to play casino-style games without directly betting real money. Players can use premium currency that can be earned via bonuses or promotional events.
“GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market,” said GIG Platform & Sportsbook Chief Business Officer Andrew Cochrane. “As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data, and AI-driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”
GiG also announced that it had brought on board Primero Games as its first sweepstake client
Founded in 2009, Primero specializes in producing casino software and equipment for the gaming industry and it currently has over 50,000 sweepstakes machines across the U.S. GiG says that it will use the pairs collaboration to help support its immediate growth in the U.S. sweepstake market.
“GiG’s world-class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe,” added Primero CEO Barry Rutherford.
Optimove to support sweepstake operators
It is not just GiG that has expanded into the sweepstake market.
Earlier this week, CRM marketing solutions provider Optimove announced that it had brought on board The Money Factory, MyPrize, and Chanced.com as sweepstake clients.
Optimove Senior Director Tomer Imber said that he was “honored” to bring on the trio as its inaugural sweepstake clients.
“Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value,” added Imber.
