SuperBook Sports in Colorado to debut with grand opening this Friday

Image source: SuperBook

Gaming and entertainment firm Jacobs Entertainment Inc, operating in Colorado, Nevada and Louisiana in partnership with SuperBook Sports, will host a grand opening event for The SuperBook at the Lodge Casino in Black Hawk, Colorado this Friday. 

The launch of this traditional style sports book in the Centennial State will be the first retail location branded with the SuperBook name outside of Las Vegas. 

Located on the second level of the Lodge Casino, this nearly 7,000 square foot sports book is home to 28 TV screens. Patrons can place wagers by visiting one of three betting windows, or one of the kiosks located throughout the casino floor, or sit and enjoy the game while betting on the SuperBook Sports app.

The SuperBook Sports team is led by sports betting industry icon Jay Kornegay, a Colorado native and one of the most respected and successful operators in the sports book industry. 

“Having Jay Kornegay lead this exciting opportunity, along with his reputable team, we have no doubt that Colorado fans are sure to appreciate the knowledge and experience they bring to the market,” commented JJ Garcia, Vice President of Operations for The Lodge & Gilpin Casinos. 

Kornegay commented: “We could not be more excited for the grand opening of The SuperBook at the Lodge Casino. It is a perfect fit for our initial expansion outside Las Vegas. We will continue to focus on what sets us apart: better odds, favorable pricing and an extensive wagering menu. Having a partner with the stellar reputation and well-known brand of The Lodge will only make us that much better.”

According to SuperBook Sports’ Head of Marketing, Kristin Mackey, there will be several events going on the day of the opening. “We look forward to creating an experience not only on the day of the opening, but every day, where both the most sophisticated players along with novice sports bettors feel like they can sit back and enjoy the game. We are creating an atmosphere that is grounded in the traditional sports book experience.”