Gaming Innovation Group (GiG) has reached an agreement with Betsson Group to provide its platform to the operator in Colombia.
Although only initially a two-year contract between GiG and Betsson, the deal can be extended if desired.
The agreement is also a follow-up to a partnership that began a year ago following Betsson’s takeover of Colombian operator Colbet in June 2021, and the subsequent deal to migrate onto GiG’s Sportnco platform in July 2021.
GiG is steadily consolidating itself in the Colombian market, with Betsson being the platform provider’s third partnership in the country.
“We are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LatAm,” commented Hervé Schlosser, Managing Director of Sportnco Gaming.
“Both the growing demand of our solutions and our reputation, particularly alongside tier one operators Betsson, is a great source of pride for our group and we are full of expectation for the future.”
Betsson is making strong moves in the Latin American market as, in the operator’s recent Q2 results, it reported an all-time high revenue of $46.5m during the quarter, an 86.2% increase YoY (2021: $24.9m).
Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, added: “As part of our rebranding in Colombia, we migrated to GiG’s platform which we are using in some of our other markets.
“We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.”
