Caesars Sportsbook is the first sportsbook operator to broadcast NFL games from within its sportsbook app. The launch came about as part of Genius Sports’ ‘Watch & Bet’ video streaming service with the league.
The expansion of Genius Sports’ partnership with the NFL introduces the Watch & Bet service for select games to Caesars Sportsbook.
Genius Sports and the NFL have similar Watch & Bet licensing agreements with three Canadian sportsbooks – bet365, Bet99, and Rivalry.
Watch & Bet utilizes “machine learning and live streaming technologies to power enhanced viewing experiences for NFL fans”, allowing Caesars to offer official data-driven in-game betting opportunities and player props with live video streams of NFL games for “the most compelling in-play NFL betting experience”.
In addition, the sportsbook can also use official NFL league and team marks and logos to promote their live premium content through Watch & Bet.
“The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app,” commented Eric Hession, President of Caesars Digital.
“Delivering innovative technology like this remains a key emphasis for us, so being the first US sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”
Since April 2021, Genius Sports has been the NFL’s exclusive worldwide distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and its official sports betting data feed to media companies and sportsbooks in regulated markets.
The partnership included the distribution rights of low-latency video feeds to sportsbooks in international markets, which now includes the US.
Brent Lawton, VP of NFL Media Strategy and Business Development, stated: ”We’re excited to offer fans a new way to experience and engage with NFL content. Watch and Bet is an innovative step forward in our partnerships with Genius Sports and Caesars.”
Genius Sports already provides Caesars with highly targeted programmatic marketing solutions and access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, EPL, Argentinian and Colombian soccer, and Liga MX.
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the US,” added Mark Locke, CEO of Genius Sports.
“Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”