Genius Sports agrees to ‘Watch & Bet’ solution deal with three Canadian sportsbooks

Genius Sports and the NFL have agreed to new licensing deals with three Canadian sportsbooks regarding the distribution of NFL live streams.
Image: Steve Jacobson/Shutterstock

Genius Sports and the NFL have agreed to new licensing agreements with three Canadian sportsbooks – bet365, Bet99, and Rivalry – regarding the distribution of NFL livestreams.

Under the terms of the deal, the three sportsbooks have been granted the right to distribute low-latency video streams of all NFL regular and post-season matches to their customers in Canada via Genius Sports’ fully integrated Watch & Bet solution.

Genius Sports states that the new deals promise to deliver “the highest quality NFL betting experience” by combining the live video feeds with the league’s official data and access to exclusive data-driven advertising inventory.

The Watch & Bet solution utilizes machine learning and livestreaming technologies to offer sportsbook users new ways to follow the games and track their bets.

“We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and livestreaming content for sportsbooks across Canada,” commented Mark Locke, CEO of Genius Sports. 

“We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99, and Rivalry to thrive in the newly legalized Canadian market.”

In April 2021, Genius Sports was appointed as the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the league’s official sports betting data feed to media companies and sportsbooks in regulated international markets, including low latency video feed distribution rights.