Genius Sports is providing sportsbooks with a new way to engage with players and grow their revenues during the FIFA World Cup with the launch of a new product called In-Play MultiBet.
With same-game parlay bets becoming a popular sportsbook offering, In-Play MultiBet allows customers to place wagers once the game has begun, giving them an option to place a bet on every goal, touchdown, and during intervals.
The new product has been launched in time for the upcoming World Cup and is powered by the highest quality AI-powered live odds, which have been tested on Genius Sports’ LiveTrading service.
“Combining same game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners,” commented Jack Davison, Chief Commercial Officer of Genius Sports.
“Starting with the biggest sports event of the year, the FIFA World Cup, InPlay MultiBet will enable our partners to unlock bigger margins and drive engagement between key match events and breaks.”
InPlay MultiBet will also be available for wagering on the NFL, English Premier League, Liga MX, and dozens of FIBA basketball and FIVB volleyball leagues.
Last month, Genius Sports launched a free-to-play game with the Indianapolis Colts and agreed to a data partnership with NorthStar Gaming.
