NorthStar Gaming has agreed to a data partnership with Genius Sports to provide NorthStar Bets players in Ontario with more pre-game and live in-game betting opportunities.
Under the terms of the agreement, Genius Sports’ PreMatch, LiveData, and LiveTrading solutions will supply “real-time feeds and pin-point pricing across thousands of markets” to NorthStar Bets, which was launched in Ontario back in August.
Through the deal, the Canadian sports betting operator will utilize Genius Sports‘ exclusive rights portfolio which includes the CFL, NASCAR, EPL, NCAA, and the NFL, as well as NCAA sports via the data provider’s partnership with the Mid-American Conference (MAC).
NorthStar Bets will also have access to Genius Sports’ full NFL product suite, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed.
“Genius Sports’ world-class sports data ecosystem integrates seamlessly into our platform allowing us to provide consumers with a highly interactive, visual, and comprehensive sportsbook experience,” commented Michael Moskowitz, CEO and Founding Partner of NorthStar Gaming.
“We continue to add enhancements to the NorthStar Bets App to strengthen the user experience and provide consumers with an immersive and premium gaming experience, something we know local players are looking for.”
NorthStar Bets notes the partnership with Genius Sports “further enhances” its betting experience alongside its newly-optimized app, helping “users understand and wager on trending bets and win probabilities”.
Sean Conroy, Executive Vice President, North America of Genius Sports, added: “In April, Genius Sports became one of the first sportsbook providers to be officially licensed in the rapidly expanding Ontario market.
“This approval enabled us to partner with leading operators like NorthStar Bets, who will be provided with a major competitive advantage through our leading portfolio of official data rights and products.”