The Indianapolis Colts has launched a new free-to-play game titled ‘Pick Six’, built in partnership with Genius Sports.
Presented by Caesars Sportsbook, Pick Six is available to fans based in the US via the official Colts mobile app and Colts.com/PickSix.
The game challenges Colts fans with questions that ask them to predict several questions on both team and player performance and pit fans head-to-head against each other to win points for weekly and season-wide leaderboards.
“Our ‘Pick Six’ game is a compelling element to engage with fans in fun and unique ways,” said Roger VanDerSnick, Colts Chief Sales & Marketing Officer. “The team at Genius Sports has provided us with an enhanced game that further integrates our partner, Caesars Sportsbook, while giving fans an interactive experience that tests their Colts knowledge throughout the season.”
Moreover, official odds will be sourced from Caesars Sportsbook which is designed to ‘create a highly engaging fan experience’ throughout the NFL season.
Genius Sports is the NFL’s real-time and official play-by-play distributor of data and also has several other F2P deals with sports leagues such as NBA, MLB and FIFA.
“We’re thrilled to strike our latest NFL team deal with the Indianapolis Colts, helping to create more immersive and interactive fan experiences within their official app,” said Josh Linforth, MD of Media & Engagement at Genius Sports.
“By building solutions that bring together our partners at the Colts and Caesars Sportsbook, this deal is a further case study of how Genius is driving the convergence of sports, betting and media for the benefit of our partners.”