BetMGM has formed a partnership with broadcaster NBC Sports to produce weekly betting integrations for the 2022 NFL season on the show Football Night In America (FNIA).
Under the provisions of the deal, BetMGM will feature on a segment of FNIA each week to highlight significant storylines and betting odds ahead of NBC’s Sunday Night Football game.
Furthermore, the show will display real-time betting odds on FNIA’s ticker, whilst Peacock Sunday Night Football Final, a post-game show from NBC sports, will also feature noteworthy betting lines from the match.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” said Matt Prevost, Chief Revenue Officer, BetMGM.
“We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
Providing a wide breadth of betting integrations throughout the NFL season, the partnership will also see full odds and lines in all Matthew Berry-hosted content across various NBC Sports platforms; insights from Berry’s social media will be provided to the sportsbook’s social platforms; and co-branded content on the Chris Simms Unbuttoned podcast.
Will McIntosh, President, NBC Sports Next & Fandango, said, “As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms.
“We’re looking forward to collaborating and are excited about the future activation opportunities this partnership will present.”