Flutter has launched a new initiative called the Global Advocacy Programme that will strive “to champion different diversity groups and amplify their voices on a global scale”.
The new initiative aims to drive forward the group’s Diversity, Equity, and Inclusion strategy as part of its Work Better pillar within its global Positive Impact Plan.
The Global Advocacy Programme will be led by the group’s Executive Committee, focusing on four global workstreams that “can make a collective impact and strive for positive change that scales across the group”.
The four areas are Gender (led by FanDuel CEO Amy Howe), Multicultural (led by Group CLO and Commercial Director Pádraig Ó Ríordáin), LGBTQIA+ (led by Sportsbet CEO Barni Evans), and Accessibility (led by Group CIO Paul Cutter).
Phil Bishop, Chief People Officer at Flutter, commented: “At Flutter, we strongly believe the work of Diversity, Equity, and Inclusion starts at the top, which is why our Executive Committee will be using their voices to advocate and drive meaningful, long-lasting cultural change.
The Global Advocacy Programme contains four phases – listen, learn, advocate, and action – each with clear aims and outcomes.
Flutter notes that its Executive Committee understands that active listening “reduces the risk of being removed from the daily experiences of colleagues, in particular, those from marginalized groups”.
The group adds that listening to colleagues and being aware of their lived experiences “will enable us to advocate for them and strengthen our ability to support and promote change” as well as help the group understand how colleagues are impacted by DE&I policies, and ensure that its strategy works towards progress.
The Global Advocacy Programme will see the Executive Committee use the learnings and colleague insight to oversee the “co-creation of an action plan on common themes that can drive scalable and meaningful change across Flutter”.
Bishop continued: “The Global Advocacy Programme will be central to achieving our mission of understanding the lived experiences of colleagues across Flutter, particularly those from marginalized communities.
“In addition to delivering against targets set out in our Positive Impact Plan, the program will work to remove barriers and obstacles while meaningfully closing experience gaps so there’s a level playing field for everyone.”
Earlier this week, FanDuel stated it would be holding its first company-wide Play Well Day to announce several responsible gaming initiatives as part of the American Gaming Association’s Responsible Gaming Education Month.