Roughly one month after betr co-founder Jake Paul announced the start of the new sports betting app with his new tattoo reveal, the first version of the app is available as a free-to-play offering in the App and Play Stores.
Betr app layout simplistic and atypical for sports betting
When betr said this would be an app dedicated to microbetting, they meant it. Pregame bets are not even an option on the app, which looks drastically more simplistic than a standard sportsbook app.
For now, action is limited to free-to-play. Users wager coins, which can eventually be redeemed for prizes. New users may not be able to bet just yet, but they can potentially win a new Jeep Wrangler if they correctly predict if the first play of the NFL season opener Bills vs. Rams game on Thursday, Sept. 8.
“The future of the sports betting industry is finally here,” said BetrHead of Product Alex Ursa in the release. “What we launched today is not a sportsbook – this is something new, different, and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditized legacy sportsbook product. Betr is also the first betting app where someone who has never bet on sports before can dive right in and enjoy the experience with no learning curve and we are excited to finally be able to share it with the world.”
Betr will use same app technology for real-money betting product
The app will also eventually offer real-money betting once betr is approved in jurisdictions to offer sports betting. The company has a license application pending in Ohio and recently declared its intent to seek an operator license in Massachusetts as well.
“We are thrilled to announce the launch of the Betr app today,” said Betr founder and CEO Joey Levy. “We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting. While this is very much an initial version that will get considerably better over time, we believe the experience released today provides a glimpse into the future of sports betting in the U.S. – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before.”
