BetMGM has expanded and extended its strategic partnership with live sports wagering streaming video network SportsGrid via a multi-year agreement.
Under terms of the deal, SportsGrid broadcasts – such as Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime – will feature insights provided by BetMGM’s trading team and experts. Odds and promotions from the operator will also be present during the Ferrall Coast to Coast show.
The new agreement expands on the initial partnership agreed between the two parties earlier this year in February.
“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,” commented Matt Prevost, Chief Revenue Officer of BetMGM.
The new deal will also see Warren Sharp, SportGrid’s leading pro football analyst, deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
Sharp’s live reports will be circulated on SportsGrid’s multi-media content platforms including the video streaming network, website, digital syndication publisher network, and both companies’ social media properties.
“I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real-time insights and analytics throughout the NFL regular season and playoffs,” Sharp stated.
“This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props.”
Adam Kaplan, Chief Operating Officer at SportsGrid, added: “We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year.
“By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp, and the live content production from premier MGM Resorts properties.”