Fanatics continues PointsBet migration as it launches in Kansas

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Fanatic has continued its migration of PointsBet customers as it has launched the Fanatics Sportsbook in Kansas.

As in other states, current PointsBet customers in Kansas will be able to access the Fanatics Sportsbook app using their existing username and password. Customer account balances, reward points and responsible gaming settings will be also transferred to Fanatics.

The rebrand from PointsBet to Fanatics has been happening since Fanatics closed a $225 million deal to acquire PointsBet’s U.S. business in October 2023. This latest launch means that Fanatics is now live in 17 U.S. states. 

Most recently Fanatics became one of eight online sportsbooks to launch in North Carolina when online sport betting commenced on March 11. As per rules set out by the regulator, Fanatics partnered with the NHL’s Carolina Hurricanes and signed a long term deal for market access and to be the franchise’s official sports betting partner.

Louisiana, Wyoming and New Jersey are the only three states yet to fully rebrand to Fanatics from PointsBet.

Fanatics begin life in Kansas off the back of a strong month of wagering for the Sunflower state. It reported a $203 million total sports betting handle which was up from $194 million for the same month last year. 

Fanatics expands its retail portfolio 

It’s not just online that Fanatics are expanding its reach. This week the operator opened a new retail sportsbook at Total Mortgage Arena in Bridgeport, Connecticut.

It is the tenth retail sportsbook opened by Fanatics, and its fifth at a sports venue. The operator also has facilities at the XL Center, Progressive Field, Nationwide Arena and FedExField.

Per Fanatics, the 2,300 square-foot facility at Total Mortgage Arena features betting windows, self-service betting kiosks from Suzohapp, high-definition TVs and a full-service restaurant.