BetMGM has announced a strategic partnership with the 24-hour sports wagering streaming network SportsGrid to integrate the former’s content across the latter’s live programming.
Under the provisions of the agreement, BetMGM’s brand, odds and promotions will be incorporated into SportsGrid’s most popular online shows. Furthermore, BetMGM will give SportsGrid access to its trading team and brand ambassadors, creating ‘unique insider content for the network’.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” commented Adam Greenblatt, BetMGM CEO.
“This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
Promoting the content, both firms have committed to television and social media advertising campaigns.
Louis Maione, President and Co-Founder of SportsGrid, added: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network.”
This week, BetMGM made its entry into the Puerto Rican market after it was chosen to be the retail sportsbook at Casino del Mar at La Concha Resort.