Sports gamification firm Low6 has partnered with SCCG Management to ‘enable even more ports betting brands in North America’ to access its content.
Utlilizing SCCG’s expertise in the North American gaming and sports betting market, Low6 will benefit from the firm’s help in sourcing and facilitating sports betting operators that want to leverage its technology.
Helping its customers to acquire new customers through ‘engaging’ gamified free-to-play content, Low6 already has wide-ranging North American partnerships with firms such as PGA Tour, UFC, Learfield, Cincinnati Bengals and Detroit Pistons.
However, the firm noted that lining itself with SCCG would ‘turbo-charge’ its ability to market itself as a trusted partner of sports betting operators.
“Low6’s trajectory over the past 12 months has rocketed sky high as we’ve added a white-label acquisition platform for the B2B sports betting industry to our palette of trusted partnerships with some of the top US sports leagues and clubs”, said Jamie Mitchell, CEO of Low6.
“With a number of operators already onboard our development partnership with SCCG will enable even more sports betting brands in North America to access the engaging content that we offer via the Low6 Gamification Platform to convert, retain and monetize their users”.
Low6 helps partners acquire customers via its free-to-play platform and helps operators to engage fans then monetize them. It announced last month that its technology would be used as a turn-key B2B solution for external partners.
SCCG has a large presence in the sponsorship sector, boasting deals with the Cincinnati Bengals, Colorado Rockies, Denver Broncos and the Iowa Cubs.
It also has a business development partnership with the Northwoods Baseball League and the American Cornhole League, while consulting with Major Arena Soccer League a distributing data and to America Ultimate Disc League and a holding partnership with Hendrick Motorsports to leverage data, content and engagement.
