Low6 has announced a partnership with Learfield, providing mobile games using its integration of Sidearm Sports, marking the firm’s first foray into the college sports space.
Following the agreement, Low6 will use its expertise in the free-to-play space to provide mobile games for college sports teams and their fans, beginning with NC State, North Carolina, Oklahoma, Ole Miss and Texas A&M.
“We are proud to enter the college sports landscape with an established leader, and we’re delighted to already have so many reputable schools live on the Low6 platform,” said Jamie Mitchell, Low6 CEO.
“Low6 technology enables rights holders to monetize their digital fanbase by leveraging our proprietary platform, increasing both the volume and value of their first-party data at a mass scale. We are excited to roll out our platform to more schools across the country, potentially seeing Low6 engage with millions of students, alumni, and college sports fans.”
The gamification tech firm aims to help college sports teams increase fan engagement by allowing schools to develop their own customized game into an existing team and/or school mobile apps.
“With Low6, we’re ushering in a best-in-class solution for universities and their fans in a rapidly evolving industry,” added Jeff Rubin, Learfield’s Chief Digital Officer and Sidearm Sports’ President and CEO.
“College sports fans represent the largest fan base in the US, and the passionate, loyal connection they share with their alma mater or favorite school is unlike anything else.
“The Low6 gamification platform gives our partner schools an elevated digital offering for their fans to enjoy on any device, wherever they are, only deepening that unmatched affinity.”