Sports gamification firm Low6 has integrated NFTs into its fantasy gaming product, UltimateFan.
With NFTs being held within a game ecosystem and a user’s crypto wallet simultaneously, the innovation creates ‘a new frontier of possibilities’ in the blockchain space for sports teams, betting operators, and affiliates.
Low6 has developed white-label igaming products for the PGA Tour, UFC, Uber Eats, and PointsBet. Its platform offers products for English soccer, American football, and specialized co-promotional products for the Cincinnati Bengals and the Jacksonville Jaguars.
NFTs were introduced to UltimateFan gameplay through the firm’s UF Coach feature. UF Coach provides a ‘consolidation of in-game and out-of-game structures’ to close the gap between fantasy sports and NFTs, bringing ‘value within the crypto market’ as well as adding ‘a new dimension to gameplay’.
Jamie Mitchell, CEO and Co-Founder of Low6, commented: “The introduction of NFTs to UltimateFan is a natural progression, an incredible value proposition to our users, and a big step forward for fan-first experiential gamification.
“The evolution of the UltimateFan product, and its unbridled success in UK and North American markets, are emblematic of the innovation and forward-thinking approach upon which Low6 prides itself.
“Our strategy of introducing NFTs to fantasy gameplay keeps us at the forefront of sports gamification, adding an exciting new realm of potential for our partners and affiliates.”
Last month, Low6 sealed a partnership with Learfield, providing mobile games using its integration of Sidearm Sports, marking the firm’s first foray into the college sports space.