Low6 will be delivering a new free-to-play online game for the Laver Cup to improve fan engagement called the Laver Cup Unrivaled Challenge.
The Laver Cup Unrivaled Challenge will allow tennis fans to play as the action takes place at the Laver Cup London 2022 and win prizes, including an opportunity to win tickets to Laver Cup Vancouver 2023.
“The Laver Cup Unrivaled Challenge is a fun way for fans in The O2 and at home to engage with the on-court competition during matches,” commented Steve Zacks, CEO of the Laver Cup.
“The game gives them the opportunity to predict outcomes for each match and put their knowledge to the test.”
Sponsored by Credit Suisse and Mercedes-Benz, the new F2P game asks fans to pick outcomes on a range of questions for each match across five sessions of the event when Europe takes on the World at The O2 from September 23-25, 2022.
The questions will vary from the match winner, most aces, or whether a 10-point ‘Laver Breaker’ will determine the result. Prizes for each session include Laver Cup London 2022 merchandise, while three overall event winners will claim a grand prize of two tickets to the next Laver Cup at Vancouver’s Rogers Arena from September 22-24, 2023.
Alongside a public-facing leaderboard for each session and the overall event, players can also create private invitational groups to challenge their friends and family.
“We are thrilled to develop Laver Cup Unrivaled Challenge for the fifth edition of the Laver Cup in London,” added Jamie Mitchell, CEO and Co-Founder of Low6.
“We know fans find the Pick ‘Em game format absorbing and it will be the perfect second screen experience for fans, whether at their seats in the stadium or wherever they are tuning into the Laver Cup around the globe.”