Better Collective has agreed to a deal with Intelitics to help drive its growth across the US and global markets.
The sports media group will power growth across several channels by using the marketing and analytics platform provider’s data-driven premium product suite and platform.
Intelitics’ comprehensive back office with real-time data and granular campaign reporting will also seek to help Better Collective optimize its spending at scale as it continues to grow.
Gavin Moore, VP of Group Acquisition Marketing at Better Collective, stated: “Teaming up with Intelitics and leveraging their out-of-the-box performance marketing software allows us to go to market swiftly on new initiatives, allowing us to collaborate with hand-picked, high-quality publishers, which will only further amplify our global reach and enhance the value add to our partners.”
Last month, Better Collective expanded its North American publishing network by acquiring Canada Sports Betting.
Allan Petrilli, VP of Sales & Growth at Intelitics, added: “To bring one of the biggest digital sports media company’s in the game to our platform is a big moment for us and is further validation of the prowess of our technology and the selection of tools that Better Collective can now leverage.
“Data is the most valuable resource to both operators and affiliates and we have built our platform and service offering around making it easily available to our customers and then giving them the tools they need to analyze and take action.
“We look forward to a long and successful partnership with Better Collective and are confident that our platform will drive it on to great success in various markets.”
Speaking at SBC Summit North America 2021, Petrilli outlined Intelitics’ role in the industry as a tracking and analytics platform servicing the igaming industry, aiding budgets, and investments.