Kambi has entered into a multi-year and multi-state partnership with Affinity Interactive, an omni-channel gaming firm, to power Affinity’s upcoming retail, digital and online sports betting offering, DRF Sports.
Kambi will supply Affinity with access to its betting solutions, such as compliance provision, odds compiling, customer intelligence, and risk management, all within its proprietary software platform.
Meanwhile, the multi-state agreement will launch the Kambi-powered DRF Sports sportsbook online in Iowa initially before additional states throughout 2022 and beyond.
Kristian Nylén, CEO of Kambi, commented: “We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the US. This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market.
“The combination of Kambi’s advanced technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition.”
Affinity’s online and mobile presence, including Daily Racing Form – a provider of premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America – and DRF Bets – an online and mobile wagering platform – will allow it to offer Kambi’s technology and services to customers instantly.
James Zenni, Chairman of Affinity Interactive, stated: “This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success.
“This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and igaming.”
In December, Kambi’s Senior Director-Sales for North America, David Bretnitz, spoke to SBC Americas, reflecting on the milestones of 2021 and what lies ahead in 2022.