PENN Entertainment has re-signed Kambi as the supplier of its retail sportsbook platform agreement across the U.S. until July 31, 2027.
The companies’ existing partnership was due to expire at the end of 2025 but the new agreement will supersede that deal. While PENN continues to prepare to migrate to its own proprietary technology, Kambi’s retail sportsbook technology will continue to power the operator’s on-property sportsbooks, providing PENN with additional flexibility.
Kambi currently supports 30 PENN properties across 13 states, providing advanced trading capabilities, betting kiosks, Bring Your Own Device technology and seamless over-the-counter wagering solutions.
“We are pleased to extend our retail agreement with PENN Entertainment, reaffirming Kambi’s position as the trusted sportsbook provider for leading operators,” said Kambi CEO Werner Becher. “This agreement ensures PENN can continue to benefit from our high-performance technology while maintaining the flexibility to execute its long-term strategic plans. We look forward to continuing to work alongside PENN to deliver exceptional retail sportsbook experiences for its customers across the U.S.”
PENN opening physical Missouri sportsbooks
The partners’ announcement stated that the new agreement relates to on-property sportsbooks that will be active by the end of 2025.
PENN announced earlier this year that it intends to launch three brick-and-mortar sportsbooks in Missouri after the Show-Me State’s physical and digital sports betting market opens to the public on Monday.
PENN Interactive VP of Operations Jason Birney told SBC Americas in late August that PENN would utilize all three of its Missouri brick-and-mortar casinos to offer both online and retail sports betting. PENN operates a Hollywood Casino & Hotel location and River City Casino Hotel in St. Louis, as well as Argosy Casino & Hotel in Kansas City near the Kansas border.
The plan was originally for retail sportsbooks at those casinos to be under the ESPN Bet name, before PENN abandoned that venture and announced it would rebrand its U.S. sportsbook under Canadian brand theScore. PENN confirmed on Monday that it was still set to open on-property retail sportsbooks at all three of those casinos by the end of the day, in conjunction with the launch of Missouri’s sports betting market.
