Kambi is continuing to expand its reach in North America through a partnership with an online sports betting operator in Mexico.
The sportsbook platform company reached a multiyear agreement with Pickwin to provide the peer-to-peer gaming platform with its turnkey sportsbook solutions. Pickwin, a private, VC-backed company that specializes in sports pools, also offers online casino gaming.
Pickwin’s partnership with Kambi allows the Mexico City-based company to leverage Kambi’s entire suite of sportsbook solutions that include trading powered by advanced pricing tools and Bet Builder, which allows consumers to build wagers with multiple legs.
“Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market,” said Pickwin CEO Diego Sanchez. “Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”
Pickwin, founded by tech industry veteran Gabriel Quintana, has received investments from angel investors and investment funds G2 Momentum Capital and The Ark Fund.
Kambi enters Mexico’s gaming market
Kambi’s deal with Pickwin builds on a presence in Mexico established in 2015. That year, Kambi agreed to a partnership to provide its sports betting solution services to PlayCity Casinos, an entertainment and gaming company managed by Grupo Televisa. The pact marked Kambi’s first foray into Latin America’s retail and online gaming market.
“We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico,” said Kambi Group CEO Werner Becher. “Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
Kambi also has relationships with Latin and South American operators in Panama, Argentina, Colombia, and Brazil. Earlier this year, Kambi secured a sportsbook solutions partnership with RedCap, which owns gaming brands in El Salvador and Panama.
Kambi also recently extended its retail sportsbook platform agreement with PENN Entertainment in the U.S., allowing it to power PENN’s retail sportsbooks until 2027. It also landed a deal with New York’s Oneida Indian Nation to back retail sports betting.
