FanDuel Group has announced this week that it will commence providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users. In August, the firm was appointed as an Official Betting Operator of the TOUR, facilitating rights in the US to use TOUR marks.
The deal also granted FanDuel rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing the creation of pre and post-game betting programming, as well as distribution of highlights to its sportsbook users who have placed bets.
Adam Kaplan, GM/VP of Sports Content, FanDuel Group, explained: “We’re taking the FanDuel Sportsbook app experience beyond just placing a bet – now our customers will get the best TOUR highlights delivered to them each week to consume and act on.
“Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”
Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR, stated: “We’re excited to further activate our Official Betting Operator marketing relationship with FanDuel by sharing TOUR highlights with their customers. Engaging new fans with PGA TOUR content is a top priority of our sports betting strategy and this innovation with FanDuel is a key step in that direction.”
Beginning this week with the TOUR’s Farmers Insurance Open, the operator will utilize WSC Sports’ AI technology to deliver highlights to betting customers through FanDuel Sportsbook app notifications for each TOUR event in 2021. Customers will be able to view automated highlights through rich media push notifications, capitalizing on the use of in-game, real-time content to enhance the customer experience.
FanDuel Group added that it will begin by delivering TOUR golf content, with the opportunity to expand into other sports.
