Novomatic’s digital gaming division Greentube has expanded its presence in North America as it launched with BetMGM in Michigan.
The partnership with the Entain–MGM joint venture marks the second US state the two companies are live in, following the launch in New Jersey earlier this year.
Following the deal’s launch, BetMGM players in Michigan will have access to Greentube titles including the Diamond Cash series of games, as well as Mighty Emperor, Mighty Elephant, and Mighty Sevens.
Greentube gained regulatory approval to enter the Great Lake state earlier this year after earmarking the state as a jurisdiction for an opportunity.
The firm noted that the expansion is a ‘major milestone’ in its history as it aims to secure a foothold in all key regulated markets in the US.
David Bolas, Commercial Director at Greentube, said: “The team is thrilled to be launching with BetMGM in Michigan and we really appreciate the importance of this continuing partnership.
“The US and Michigan in particular are key territories for Greentube. It’s another very important step for us in the context of the wider US market and preparations for launching in Pennsylvania are already underway.”
Back in March, Greentube CEO Thomas Graf spoke to SBC about how the firm draws inspiration from other sectors in the gaming industry such as social gaming in building a strategy for US expansion.
