theScore has hired digital marketing agency Incubeta as a performance marketing consultant providing performance marketing support across theScore’s Google activity for its mobile sportsbook, theScore Bet.
Aubrey Levy, VP of Content & Marketing, theScore said: “We’re excited to work with Incubeta, a company that has extensive digital marketing experience within the betting and gaming industry.
“theScore Bet is rapidly growing and we look forward to working with and leveraging Incubeta’s performance marketing expertise in reaching new users for our mobile betting app.”
As a verified Google Marketing Platform Partner, Incubeta works closely with the search engine’s real money gaming team in building, managing and executing campaigns for sports betting operators across the US and Europe.
The marketing agency’s expertise in this area will be used to further drive theScore Bet’s expanding business.
Charlie Rowe, Head of Industry – igaming at Incubeta, added: “We’re thrilled to be working with theScore, one of America’s elite sports media and betting organizations. Their mobile sportsbook, theScore Bet, provides a unique take on sports betting that we’re proud to help market out to sports fans.
“For more than 16 years Incubeta has been building technology which helps businesses maximize their performance channels. I’m looking forward to working with the team at theScore, helping them capitalize on the large opportunity ahead as they continue to expand.”
Earlier this month, theScore’s Founder and CEO, John Levy, cited a “stellar start” to the new fiscal year for the company following improvements in handle and media revenue.
