SBK sportsbook has launched a new content hub titled the Betting Zone, offering readers content from sportswriters to bring betting tips and insight.
Focusing on the Smarkets-run firm’s odds, the SBK Betting Zone will share exclusive content on the website betting.getsbk.com and will offer the insights of an ‘ever-growing stable of SBK horse-racing ambassadors’ – which now includes trainer George Boughey and jockeys Sean Levey, Nicola Currie, and Tom Bellamy.
Alongside the Betting Zone launch is the release of the SBK Betting Podcast, hosted by Jess Stafford from Racing TV, bringing listeners horse racing tips and insight from experts including Ross Millar and James Millman, alongside the firm’s in-house advisor Tom Collins.
Smarkets spokesperson, Adam Baylis, commented: “We’re really excited to further scale up our content offering with the launch of the SBK Betting Zone. This gives us another platform to provide our users with the latest tips and insight, which they can combine with our market-leading odds.
“You can expect to see exclusive content from our brand ambassadors as well as a wider offering of podcast and video content in the coming months.”
The launch of SBK Betting Zone comes shortly after Smarkets introduced its B2C news platform, providing insight for its betting exchange