In the wake of the recent NFL Conference Championship games, DFS and sportsbook operator DraftKings has announced that it will debut NFL-produced video content on its sportsbook and daily fantasy apps.
The aim, said the firm, is to provide sports bettors with previews, in-depth research, analysis and highlights of games. Additionally, the DraftKings Daily Fantasy app will feature push notifications with in-game highlights. The push notifications are customized to reflect the impact of scoring plays unique to each customer’s line-up.
The brand-new features on the DraftKings Sportsbook and Daily Fantasy apps were created in collaboration between DraftKings, iSport Genius and the NFL. This new product integration can only be found on DraftKings and highlights, said the company, its commitment to product innovation.
Corey Gottlieb, Senior Vice President, Product, explained: “Our commitment to providing DraftKings’ customers with the most engaging fan experience possible is at the forefront of what our team sets out to do every day they come into work. By leveraging our partnership with the NFL, we are thrilled to be able deliver official video content for our customers.”
He added: “This latest innovation will serve as another differentiator for our platform, establishing our Sportsbook and Daily Fantasy Sports apps as one-stop-shopping experiences for sports fans.”