Sports betting media group oddschecker has partnered with Playmaker subsidiary Yardbarker Media to create ‘innovative technology’ and content for online US sports betting.
Under the provisions of the agreement, oddschecker will deliver its content marketing and SEO services to power a new sports betting hub on Yardbarker.com.
The platform is set to create content to cater to both sports fans and bettors who want to explore different markets and convert users to become customers of online sports betting operators.
“We’re delighted to be working alongside Yardbarker, who have created such a fantastic sports content brand and destination,” said Matt Mirman, oddschecker US Senior Vice President.
“With strong demand from sports fans for high quality, engaging and complimentary sports betting content, we’re excited about the significant potential that this partnership creates.”
Furthermore, oddschecker’s technology platform will be deployed in a bid to ‘enhance engagement’ of existing Yardbarker content to drive further monetization.
Expected to go live in time for the 2022 NFL season in September, the betting platform marks ‘an important milestone’ in the history of both oddschecker and Yardbarker Media.
Both firms expect the upcoming NFL season to ‘build on’ momentum created last season in terms of ratings and engagement levels.
“I have known the team at oddschecker for many years, going back to my time at The Stars Group. Nick and the team are, quite simply, great at what they do,” said Jordan Gnat, Playmaker CEO.
“We have been clear that Playmaker has a big opportunity in the affiliate space and our strategic options have been buy, build, or partner. With oddschecker, the partnership choice became the clear path forward.”