Racing and Sports has continued on its path of North American expansion, announcing a partnership with the FanDuel-owned advance-deposit wagering platform TVG.
Under the terms of the agreement, RAS will offer its international racing content and information onto TVG’s online platform and mobile app, and FanDuel Racing.
Stephen Crispe, Racing and Sports CEO, said: “This is an exciting milestone for the business, as it is the first contract of its kind for the North American wagering landscape and will no doubt prove very popular, driving increased player participation on those events and comes as a direct result of the Racing and Sports and Sky Racing World partnership announced earlier this year.”
The partnership will initially cover content across race meetings imported into the North American market via tvg.com and the TVG mobile app with Australian firm Tabcorp’s Sky Racing World schedule.
Furthermore, the agreement seeks to increase engagement on TVG’s international racing products by offering content with more information, statistics and analytics. The information will be tailored to suit American audiences.