PointsBet joins the newly launched sports betting market in Michigan today, marking the sixth operational state for its sports betting product following successful launches in New Jersey, Iowa, Indiana, Illinois, and Colorado.
The firm gained access to the Great Lakes State via an exclusive partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians and the two have plans to soon unveil a retail presence at Lac Vieux Desert Northern Waters Casino Resort in Watersmeet.
Johnny Aitken, PointsBet USA CEO, commented: “Launching in Michigan is truly a special moment for PointsBet, and presents a tremendous opportunity we are excited to attack alongside our partners in the Lac Vieux Desert Band of Lake Superior Chippewa Indians.
“As always, PointsBet will provide this passionate, sports-loving community with the fastest online sports betting product across every customer touchpoint as well as the most betting options in the market for every NFL, NBA, MLB and NHL game.
“We are thrilled to be on the starting line and be able to immediately introduce Michigan sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as further activate our investments in the state such as the partnerships in place with the Detroit Pistons, Detroit Red Wings, Detroit Tigers, and Little Caesars Arena.”
Speaking on behalf of the Lac Vieux Desert Band of Lake Superior Chippewa Indians, Tribal Chairman James Williams Jr said: “The tribe worked hard to be among the first to launch mobile sports betting in the State of Michigan and is thrilled to offer innovative betting options to Michigan residents in conjunction with our PointsBet partner.
“Gaming is the cornerstone of our tribal community, funding our tribal government and essential governmental services such as health care, education, law enforcement, cultural and human services as well as providing employment opportunities for tribal members and others.
Harnessing the power of the internet to expand the tribe’s gaming footprint has been our dream for more than a decade. The fact that this day has come is long-time in the making. We are confident that this giant step forward will bring the tribe closer to its goals of self-sufficiency and will serve to stabilize the tribal economy for future generations.”
Ahead of launch, PointsBet recently added storied NBA Champion and three-time NBA All-Star Rip Hamilton as a brand ambassador. The company also announced deals with the Detroit Pistons of the NBA, the Detroit Red Wings of the NHL, and its home venue, Little Caesars Arena, to unveil the PointsBet SportsBar.