FanDuel has been designated as an Official Betting Partner of the PGA TOUR as part of a multi-year content and marketing relationship announced this week.
By joining the TOUR’s Official Betting Operator program, the sportsbook operator will have rights in the US to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
Additionally, the PGA TOUR and FanDuel will collaborate to deliver odds-based content to fans via TOUR digital platforms like PGATOUR.COM and the PGA TOUR app.
Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR, explained: “We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalization of sports betting in 2018. We are excited to bring FanDuel into the PGA TOUR’s Official Betting Operator program as we continue to engage new fans in this rapidly growing space.”
FanDuel said that it has seen substantial growth in golf gaming, with golf having recorded the highest single event handle on its sportsbook over nine of the last 12 Sundays. The firm’s total golf handle in New Jersey in 2020 already has surpassed the total golf handle from 2019, even without  weeks of PGA TOUR competitions during the shutdown.
“Golf interest is up on FanDuel, so we are excited to deepen our relationship with the PGA TOUR,” said Mike Raffensperger, CMO FanDuel Group. “We will now be able to offer unique gaming experiences on our platform, special TOUR related promotions for our customers and an enhanced content experience across the TOUR’s properties to really prove to bettors across the nation that there are more ways to win at FanDuel.”