Sports betting operator Rush Street Interactive (RSI) and sports betting network VSiN have inked what they described in a statement as a “groundbreaking multi-year agreement” this week.

The partnership sees the launch of Rush Hour, the first national sports betting show to broadcast from a sportsbook in Illinois, as well as a major cross-platform consumer acquisition marketing initiative.

VSiN will broadcast Rush Hour live from the in-casino sportsbook in Rivers Casino Des Plaines, airing weekdays beginning today from 6pm to 7pm CDT (7pm -8 pm EDT).

“We are excited to connect the BetRivers brand nationally with VSiN’s passionate and growing base of sports bettors,” said Richard Schwartz, President of Rush Street Interactive. “We plan to work closely with the talented VSiN team to generate betting content that entertains and informs their listeners.”

Corey Wise, General Manager of Rivers Casino Des Plaines, commented: “As the premier betting brand in Illinois, and first to launch both online and land-based sportsbooks in the state, Rivers Casino Des Plaines, Chicagoland’s Hometown Sportsbook, is a perfect backdrop for the new Rush Hour betting show.”

The show will be hosted by Chicago native Danny Burke who is currently the host of “Bet on, Chicago” on VSiN. Growing up in the Chicagoland area led him to become a die-hard sports fan, including the betting side of sports. Before joining VSiN, he was a sports reporter, has worked behind the scenes producing live content and did live play-by-play for both TV and radio, including the ESPN radio affiliate in Lincoln, Nebraska.

Betting analysts from multiple BetRivers locations will call in to join Burke to deliver unique regional perspectives on the sports betting markets as the odds and lines move. Rush Hour will provide insights and access to live sports betting data from across the US, leveraging proprietary data from RSI and/or BetRivers’ current presence in Illinois, Indiana, Pennsylvania, New York, New Jersey and Colorado and three additional states where will launch in the next six months.

Brian Musburger, founder and CEO of VSiN, stated: “As emerges as one of the top sportsbooks in Illinois and across the United States, we couldn’t be more excited to launch the first national sports betting show out of Illinois with our friends at BetRivers.

“Not only because of the importance of the Illinois sports betting market, but also because Chicago was the birthplace of VSiN and a place so many of us on the team have called home over the years. It’s amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry.”