MGM’s GameSense program goes beyond 1.25m customer interactions
GameSense, a responsible gaming initiative adopted by MGM Resorts International in 2017, has surpassed 1.25 million customer interactions at its US properties.The customer-facing awareness...
Basketball tops out January betting as Nevada reports 36% revenue rise
Sports betting in Nevada saw revenue rise by a hefty 36% in January to $20.15m on handle of $502.5m according to the latest monthly...
Pennsylvania launches March problem gambling awareness initiative
March is set to be recognized as the Problem Gambling Awareness Month by the Pennsylvania Gaming Control Board (PGCB) as the organization looks to...
LSR Monday Brief: Georgia sports betting and GVC and IGT earnings
Matthew Waters and the team at Legal Sports Report highlight some of the key US sports betting issues to look out for in the...
Scientific Games tailors betting choices with Vaix.ai partnership
Scientific Games Corporation has announced a partnership with artificial intelligence (AI) engine Vaix.ai that is set to offer personalized recommendations and tailored betting choices...
US sports betting must be mobile asserts FSGA white papers
The Fantasy Sports & Gaming Association (FSGA) has released four white papers this week detailing the benefits and common misconceptions of online sports betting.Titled...
US digital marketing: all to play for if you get the fundamentals right
Charlie Rowe, Head of Industry (igaming) at digital media specialist NMPi, talks exclusively to SBC Americas about expansion into the US and how it...
National Indian Gaming Commission makes key legal appointments
The National Indian Gaming Commission has bolstered its legal firepower with the appointment of four attorneys, three of which are new and one making...
SportsHandle: that was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Kansas Sports Betting Moves Forward Amid Controversy
Kansas could become the...
DraftKings ready for San Francisco days with brand new office opening
DFS and sportsbook operator DraftKings has officially opened a second Western US office this week. The new San Francisco office adds to the firm’s...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...