Leadstar continues US expansion with Indiana entry

Following on from receiving its Vendor ID allowing it to operate in New Jersey, Leadstar Media is now ready to offer its services in Indiana having acquired state certification from the Indiana Gaming Commission.

The announcement sees the organization begin operations in its second US state, with plans now in place for further expansion across the US region. 

Eskil Kvarnström, CEO of Leadstar Media, stated: “Being granted two licenses in quick succession has really kick-started our journey in America and we are working on establishing new partnerships in time for the major sports season. 

“It’s very exciting times now, as we set our goal to become the leading affiliate in the USA and the last two weeks we have taken big steps in that direction.”

Having legalized online sports betting in October 2019, players in the Hoosier State will now have the ability to wager from a mobile app or betting site anywhere within state lines with any of the five licensed bookmakers available in Indiana. 

A statement released by Leadstar read: “Leadstar’s US products Bettingscanner.com and Unitedgamblers.com list the best sportsbooks, up to date legal information and thorough betting guides aimed at helping Indianians with the upcoming sports season.”

As one of only six states to allow online betting so far, Indiana is positioned as an exciting prospect for Leadstar. In addition to this, New Jersey also allows sports betting as does the state of Pennsylvania which has become the latest target for the organization. 

Kvarnström concluded: “We expect to see our two products blossom in the coming months and gain a favorable position in time for the major leagues season start. We are in it for the long run and have a strong focus on organic growth, this US expansion will play a role in achieving our goal of year-on-year growth.

“Indiana is the home of two major sports league teams, Colts (NFL) and Pacers (NBA), which means it’s a state where sports is popular and betting on your favorite sport is likely in high demand. In regards to further expansion, we have applied for a license in Pennsylvania and our hope is that it will be approved shortly.”