The iconic SuperBook sports betting brand is to be expanded outside of Nevada for the first time thanks to a deal with gaming and hospitality firm Jacobs Entertainment that sees it introduced at The Lodge Casino in Black Hawk, Colorado.
SuperBook, led by Colorado native Jay Kornegay, is one of the most successful sportsbooks in America, operating throughout Nevada via mobile betting and at its flagship location at the Westgate Las Vegas Resort & Casino.
Subject to required regulatory approvals by the Colorado Division of Gaming, SuperBook and The Lodge Casino will provide both an online and on-site sportsbook solution featuring an extensive wagering menu.
It will include all major championships, daily props in local markets, opening pro football weekly numbers and advanced weekly lines, pro/college football games of the year, season win totals, weekly pro football props as well as the famous SuperContest, pending Colorado Gaming Commission approvals.
“Having Jay Kornegay lead this exciting opportunity is an added benefit Colorado fans are sure to appreciate,” commented JJ Garcia, Vice President of Operations for The Lodge & Gilpin Casinos.
Kornegay responded: “We believe The Lodge is a perfect fit for our initial expansion opportunities outside Las Vegas. We have maintained the highest levels of technology and service in a highly-regulated industry. We have written the playbook on sports betting in the United States, and now we will put it in action in Colorado.”