BetMGM has added to its C-suite executive team by hiring experienced marketing leader Casey Hurbis as its new chief marketing officer.
Hurbis has not worked in the gaming industry before but brings a variety of experience spanning three decades.
He most recently served as CMO at Rocket Mortgage, where he led marketing strategies for the nation’s largest retail mortgage lender.
During his tenure, the company achieved consecutive No.1 rankings on USA Today’s Ad Meter for Super Bowl commercials, featuring actors Anna Kendrick and Tracy Morgan. He collaborated with BetMGM’s creative agency of record, Highdive, on three top-ranked Super Bowl campaigns while at Rocket Mortgage.
Hurbis also oversaw the launch of the Rocket Mortgage Classic, now the most-awarded event on the PGA Tour. Prior to his time at Rocket Mortgage, he spent 24 years in automotive marketing, including leading roles for FIAT and Alfa Romeo. He also serves on the board of directors for Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators and the Detroit Sports Commission.
At BetMGM, he will report directly to chief revenue officer Matt Prevost. He will be responsible for overarching leadership of BetMGM’s existing marketing campaigns, including existing high-profile collaborations with the likes of Chris Rock, Jamie Foxx, Connor McDavid, as well as strategizing future collaborations.
“Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth,” said Hurbis. “BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”
“Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team,” added Prevost. “Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”
