As competition for players across North America continues to intensify, SBC Summit Americas will help stakeholders move beyond traditional tactics and embrace new, more engaging strategies through its dedicated North America Marketing & Affiliates track.
Taking place on Wednesday, June 10, the programme will bring together the industry’s leading marketing voices across five panels, examining how brands are refining acquisition strategies, improving conversion, and building more sustainable player lifecycles.
Delegates will learn how to use AI to drive deeper player engagement, navigate evolving advertising regulations with confidence, unlock new acquisition channels like TikTok, and how to build brands that ensure player retention.
“Affiliates today are having to navigate more channels, platforms, and partnership models than ever before,” said SBC Founder and Chief Executive Officer Rasmus Sojmark. “From social media and content to AI and martech, the landscape is becoming increasingly complex. This track is about cutting through that complexity and giving delegates clarity on what actually drives growth.”
Panels on branding, media, and AI
The track will open with the Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value, which will examine how affiliates are transitioning from traffic drivers to fully fledged marketing brands. C-level affiliates Brian Christopher (Creator & CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (CEO, Catena Media), and Zaire Williams (CEO & Founder, Exclusive) will examine how leading affiliates are building loyal audiences through stronger brand identity, more personalized content strategies, and deeper audience engagement. The panel will also cover how these shifts are redefining the value affiliates bring to operators across the Americas.
As social media and mobile-first strategies become central to player engagement, the panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will explore how affiliates are evolving into content-led brands and community builders. Featuring James White (Chief Operating Officer, Hottakes), Caleb Dykema (Co-founder and CEO, Vault Sports), Jon Bowden (Chief Marketing Officer, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), the session will examine how platforms like TikTok, YouTube Shorts, podcasts, and live streaming are reshaping acquisition, while also highlighting how affiliates are building trust and driving long term sustainability in a fast-evolving competitive landscape.
The session AI, Martech & the Player Journey: Redefining Engagement will explore how AI and machine learning are transforming the way operators connect with players. Experts Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director of New Business, Fast Track), and Adrianna Samuels (Executive Sports Betting Consultant and Advisor, STX) will break down how operators are combining AI-driven tools with next-generation martech to gain a competitive edge. The session will also examine how strategic AI investment can enhance player experience, optimize budgets, and drive long-term loyalty.
Further sessions will examine how North American affiliates can capitalize on emerging opportunities in markets such as Brazil, alongside a dedicated look at how operators and affiliates are using new martech to sharpen player engagement and acquisition.
Something for everyone at SBC Summit Americas
SBC Summit Americas 2026 will take place at the Broward County Convention Center in Fort Lauderdale from June 9 -11 and host 10,000 delegates focused on the U.S. and Latin American betting and gaming markets.
Across five stages and two breakout rooms, delegates will find panels covering leadership strategy, sports betting and casino, payments and technology, regulation and compliance, and player protection across both North and Latin American markets, featuring some of the industry’s most influential voices.
Secure your ticket to SBC Summit Americas:
Early Bird VIP Pass – Our VIP Passes are available for just $400 (a saving of $300) for a limited time with our Early Bird Pass. You’ll have access to the full conference agenda, show floor, and evening networking events, as well as complimentary food at our Food Festival.
Expo+ Pass – Our Expo+ Pass gives you access to all conference sessions and the show floor for just $95. Please note: This does not include complimentary food or access to our networking events.
Expo Only Pass – Our FREE ticket, this gets you access to the show floor only, but is the perfect option for teams on a budget and those curious to learn more about the industry.
Operators and affiliates are eligible for a free VIP Pass, granting you full access to all conference sessions, the show floor, and our exclusive evening networking events.
