Martin Lycka Brazil Sports Betting

Martin Lycka: Just do it, Jair

The election is over. Two rounds of fierce political battling and acrimony done. The winner is declared and set to assume power on January...
Martin Lycka Hotel California Parody

Martin Lycka: Welcome to the Sportsbook California

As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain's...
Peru and Chile gaming regulation

Martin Lycka: Chile and Peru gambling regulation is a trek

Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka's latest column reassures those following the developments in Latin America that, though it...
Martin Lycka July 22

Martin Lycka: Living the US alien life

In this month's column for SBC Americas, Entain SVP of Regulatory Affairs and Responsible Gambling Martin Lycka discusses what can often be lost in...

Martin Lycka: Waiting for regulations can try anyone’s patience

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – discusses the long and often frustrating process of waiting for...
Martin Lycka of Entain gives his take on the sports betting legislation currently making its way through the political system in the state of Massachusetts.

Martin Lycka: Sports betting pilgrimage to New England

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – provides his take on the sports betting legislation currently making...
Martin Lycka of Entain gives his thoughts on what the US would look like today if PASPA was never repealed in 2018.

Martin Lycka: Alternative reality – What if PASPA was retained?

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – gives his thoughts on what the US would look like...
Regular columnist Martin Lycka reflects on the recent military action in Europe and how the conflict in that area of the world has shaped his life.

Martin Lycka: Different Kind of March Madness – Inter Arma, Silent Musae

Regular columnist Martin Lycka reflects on the recent military action in Europe and how the conflict in that area of the world has shaped...
Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka looks at how gambling regulators globally are shaping up against each other.

Martin Lycka: The 2022 Gambling Regulatory Olympics

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – looks at how gambling regulators around the world are shaping...
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – shines a light on the quest for sports betting regulation in Brazil.

Martin Lycka: The Brazilian Holy Grail

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – shines a light on the quest for sports betting regulation...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...