Martin Lycka: Just do it, Jair
The election is over. Two rounds of fierce political battling and acrimony done. The winner is declared and set to assume power on January...
Martin Lycka: Welcome to the Sportsbook California
As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain's...
Martin Lycka: Chile and Peru gambling regulation is a trek
Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka's latest column reassures those following the developments in Latin America that, though it...
Martin Lycka: Living the US alien life
In this month's column for SBC Americas, Entain SVP of Regulatory Affairs and Responsible Gambling Martin Lycka discusses what can often be lost in...
Martin Lycka: Waiting for regulations can try anyone’s patience
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – discusses the long and often frustrating process of waiting for...
Martin Lycka: Sports betting pilgrimage to New England
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – provides his take on the sports betting legislation currently making...
Martin Lycka: Alternative reality – What if PASPA was retained?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – gives his thoughts on what the US would look like...
Martin Lycka: Different Kind of March Madness – Inter Arma, Silent Musae
Regular columnist Martin Lycka reflects on the recent military action in Europe and how the conflict in that area of the world has shaped...
Martin Lycka: The 2022 Gambling Regulatory Olympics
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – looks at how gambling regulators around the world are shaping...
Martin Lycka: The Brazilian Holy Grail
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – shines a light on the quest for sports betting regulation...
Event News
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market
SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...
SBC Summit explores invisible KYC and AI-powered design in iGaming
SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...
TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit
Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...