Martin Lycka: Just do it, Jair
The election is over. Two rounds of fierce political battling and acrimony done. The winner is declared and set to assume power on January...
Martin Lycka: Welcome to the Sportsbook California
As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain's...
Martin Lycka: Chile and Peru gambling regulation is a trek
Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka's latest column reassures those following the developments in Latin America that, though it...
Martin Lycka: Living the US alien life
In this month's column for SBC Americas, Entain SVP of Regulatory Affairs and Responsible Gambling Martin Lycka discusses what can often be lost in...
Martin Lycka: Waiting for regulations can try anyone’s patience
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – discusses the long and often frustrating process of waiting for...
Martin Lycka: Sports betting pilgrimage to New England
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – provides his take on the sports betting legislation currently making...
Martin Lycka: Alternative reality – What if PASPA was retained?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – gives his thoughts on what the US would look like...
Martin Lycka: Different Kind of March Madness – Inter Arma, Silent Musae
Regular columnist Martin Lycka reflects on the recent military action in Europe and how the conflict in that area of the world has shaped...
Martin Lycka: The 2022 Gambling Regulatory Olympics
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – looks at how gambling regulators around the world are shaping...
Martin Lycka: The Brazilian Holy Grail
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – shines a light on the quest for sports betting regulation...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...