Martin Lycka: Just do it, Jair
The election is over. Two rounds of fierce political battling and acrimony done. The winner is declared and set to assume power on January...
Martin Lycka: Welcome to the Sportsbook California
As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain's...
Martin Lycka: Chile and Peru gambling regulation is a trek
Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka's latest column reassures those following the developments in Latin America that, though it...
Martin Lycka: Living the US alien life
In this month's column for SBC Americas, Entain SVP of Regulatory Affairs and Responsible Gambling Martin Lycka discusses what can often be lost in...
Martin Lycka: Waiting for regulations can try anyone’s patience
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – discusses the long and often frustrating process of waiting for...
Martin Lycka: Sports betting pilgrimage to New England
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – provides his take on the sports betting legislation currently making...
Martin Lycka: Alternative reality – What if PASPA was retained?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – gives his thoughts on what the US would look like...
Martin Lycka: Different Kind of March Madness – Inter Arma, Silent Musae
Regular columnist Martin Lycka reflects on the recent military action in Europe and how the conflict in that area of the world has shaped...
Martin Lycka: The 2022 Gambling Regulatory Olympics
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – looks at how gambling regulators around the world are shaping...
Martin Lycka: The Brazilian Holy Grail
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – shines a light on the quest for sports betting regulation...
Event News
SBC Summit’s Web3 & Crypto Academy to explore payments, blockchain and the future of...
SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through...
Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026
From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...
LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...