Like many others in the industry, Entain’s SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka is cooling off after a busy week at the ICE gaming conference. What better way to channel all that post-conference energy than putting together a little ditty set to an American classic? Martin’s back with a brand new edition:
ICE ICE London (2023)
Yo, industry folk
Let’s get rolling
ICE ICE London
ICE ICE London
Onto that plane
Come over to England, London
This year’s show is about to rumble
Never mind you’re not a DLR fan
One can’t be without the February jam
Heron Quays
Customs House
Elbow through the crowds, at the entrance get your pass
Get on with it, stomp the North and South halls
Three long days, there ain’t no pause
Mingle
This lot you know from the IMGL party
Those other folks were boozing last night in Barkin’
Greet, keep shaking those hands
You’re bound to make even more industry friends
Walking those booths, salesmen smiling
KYC kits, there is no hiding
And when you getting tired
From all that schmoozing
Grab a cup of coffee it’ll make you cozy
ICE ICE London, Docklands
ICE ICE London, Docklands
ICE ICE London, Docklands
ICE ICE London, Docklands
Time to hop on the stage to do your panel
Nuggets of wisdom imparted like you’re a scholar
Who’s gonna regulate next, who’s lagging behind
Brazil’s a bit slow but Peru’s in sight
Knocking them states down one by one
Sports betting unstoppable but gaming will yet take time
And look at the clock, the session’s near done
Thanks fellow panelist, that was beyond fun.
Back to the City and onto Natural History
London, Baby will provide chic and artistry
Well past midnight, back on the Tube
Riding to the hotel and to the bed you scoot
Next day
You get to do it all from the top
It’s another conference day there is no bunking off
A quite bit knackered you’re back at N3
Waving at iGO, later a meeting with DGE
And at the end, until next year, everyone farewell
Or perhaps hasta la vista, au revoir
ICE ICE London, Docklands
ICE ICE London, Docklands
ICE ICE London, Docklands
ICE ICE London, Docklands
