Martin Lycka: The Twelve Days of Gambling Christmas
Dear SBC readers,It has been yet another eventful year; with its regulatory highs and lows. As my good friend, the Gambling Santa, has a...
Martin Lycka – the arrival of a British-Czech man in New York
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – talks about US relocation, the power of the dollar and what it's like...
Martin Lycka: NFL season grabs all the hype, but what about internet casino?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – takes a look at the hype around the new NFL season and asks...
Martin Lycka’s Safe Bet Show: Digital health integral to keeping players from harm –...
Technological innovation is a key tool for the development of the gambling industry as operators streamline operations, develop new products and create new hardware...
Martin Lycka: Sports betting and tribal gaming; the case for law nerds
Martin Lycka, Entain Plc's Senior Vice President for American Regulatory Affairs and Responsible Gambling, takes a look at the origins of tribal gambling law and how...
Martyn Lycka’s Safe Bet Show focuses on problem gambling among military personnel
Problem gambling is an issue which affects multiple demographics, but a new initiative by EPIC Risk Management has focused on one specific group –...
SBC launches Martin Lycka’s Safe Bet Show with Feldman interview
SBC has launched a new video podcast featuring Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling Martin Lycka as he looks...
Martin Lycka: The age of responsible gambling
As problem gambling month gets into full swing, Entain's Senior Vice President of US Regulatory Affairs & Responsible Gambling Martin Lycka explains his company's...
Event News
SBC Summit’s Web3 & Crypto Academy to explore payments, blockchain and the future of...
SBC Summit will move beyond the hype surrounding Web3 and crypto to explore their practical applications across payments, transparency, security and player trust through...
Conversion Conf agenda to tackle scale, growth & AI at Affiliate Leaders Summit 2026
From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will...
Delegates flock to SBC Summit as Super Stage tickets in demand following Michael Jordan,...
LISBON, Portugal — Following the announcement that Michael Jordan, Carsten Koerl and Jason Robins will headline SBC Summit 2026's opening keynote on September 29,...
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...