Martin Lycka: The Twelve Days of Gambling Christmas
Dear SBC readers,It has been yet another eventful year; with its regulatory highs and lows. As my good friend, the Gambling Santa, has a...
Martin Lycka – the arrival of a British-Czech man in New York
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – talks about US relocation, the power of the dollar and what it's like...
Martin Lycka: NFL season grabs all the hype, but what about internet casino?
Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – takes a look at the hype around the new NFL season and asks...
Martin Lycka’s Safe Bet Show: Digital health integral to keeping players from harm –...
Technological innovation is a key tool for the development of the gambling industry as operators streamline operations, develop new products and create new hardware...
Martin Lycka: Sports betting and tribal gaming; the case for law nerds
Martin Lycka, Entain Plc's Senior Vice President for American Regulatory Affairs and Responsible Gambling, takes a look at the origins of tribal gambling law and how...
Martyn Lycka’s Safe Bet Show focuses on problem gambling among military personnel
Problem gambling is an issue which affects multiple demographics, but a new initiative by EPIC Risk Management has focused on one specific group –...
SBC launches Martin Lycka’s Safe Bet Show with Feldman interview
SBC has launched a new video podcast featuring Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling Martin Lycka as he looks...
Martin Lycka: The age of responsible gambling
As problem gambling month gets into full swing, Entain's Senior Vice President of US Regulatory Affairs & Responsible Gambling Martin Lycka explains his company's...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...