Martin Lycka: The Twelve Days of Gambling Christmas

Dear SBC readers,It has been yet another eventful year; with its regulatory highs and lows. As my good friend, the Gambling Santa, has a...
Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka looks at how gambling regulators globally are shaping up against each other.

Martin Lycka – the arrival of a British-Czech man in New York

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – talks about US relocation, the power of the dollar and what it's like...
Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka looks at how gambling regulators globally are shaping up against each other.

Martin Lycka: NFL season grabs all the hype, but what about internet casino?

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – takes a look at the hype around the new NFL season and asks...
Shelley White, CEO of Responsible Gambling Council, explained that operators should utilise cutting-edge technology such as AI and machine learning to prevent players from falling into problem gambling.

Martin Lycka’s Safe Bet Show: Digital health integral to keeping players from harm –...

Technological innovation is a key tool for the development of the gambling industry as operators streamline operations, develop new products and create new hardware...

Martin Lycka: Sports betting and tribal gaming; the case for law nerds

Martin Lycka, Entain Plc's Senior Vice President for American Regulatory Affairs and Responsible Gambling, takes a look at the origins of tribal gambling law and how...

Martyn Lycka’s Safe Bet Show focuses on problem gambling among military personnel

Problem gambling is an issue which affects multiple demographics, but a new initiative by EPIC Risk Management has focused on one specific group –...

SBC launches Martin Lycka’s Safe Bet Show with Feldman interview

SBC has launched a new video podcast featuring Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling Martin Lycka as he looks...

Martin Lycka: The age of responsible gambling

As problem gambling month gets into full swing, Entain's Senior Vice President of US Regulatory Affairs & Responsible Gambling Martin Lycka explains his company's...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...