Martin Lycka: Welcome to the Sportsbook California

Martin Lycka Hotel California Parody
Image: Shutterstock

As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain’s SVP of American Regulatory Affairs and Responsible Gambling Martin Lycka turned to a Sunshine State anthem to sing a song we all know about trying to get any progress done when it comes to gambling in the state.

On a regulatory highway, twenty-plus states in the bag
PASPA since long revoked, sports betting coming with a bang

Looking to the Far West, I saw the Golden State
40 million people, that might be eager to play

Signatures a relative child’s play, the bill drafting is done
So, I was thinking to myself: “This could be (Twenty) Seventh Heaven, California’s to come”

Then we launched the campaign, prop adverts on football nights
Asking the good westernmost folk, to take the following stance: 

Welcome betting to California
What a superb game (what a superb game)
What a superb play

Plenty of fans down in California
This is the year (This is the year)
You can regulate it here

Yet not everyone is that keen, some prefer rooms to sites 
It’s gonna be a tough one, to change the hearts and minds 

Twenty-Six and Twenty-Seven, at each other’s throats 
Fighting the fiercest battle for the Golden State votes 

So we made a promise: “We will put roofs above your heads”
The industry’s surplus put towards fancy places with silky beds

The polls may be wobbly and showing a potential loss
Yet we will not give up on getting this message across:

Welcome betting to California
What a superb game (what a superb game)
What a superb play 

They’re wagering it out across the nation
What a form of joy (what a form of joy)
Come and enjoy
On the eighth of November, come out and vote you shalt
So that in the land of Lebron, betting is no longer halt 

And then near the Sofi Stadium there’ll no longer be a room 
For illegal bookmakers as legit sportsbooks will step into the vacuum 

Best odds on offer with a Californian twist 
You can show the East Coasters that the Westerners are the masters of the blitz

In favor of Prop 27, is the industry’s call 
We shall sincerely hope that betting flies high in California this fall.