ZingBrain: Bringing a new level of personalization to the US
As ZingBrain prepares to launch in the US, the firm’s CEO Vladislav Artemyev has spoken to SBC Americas about their AI products and what...
Operators mobilize for sports betting in Louisiana
Mobile sports betting is legal in Louisiana as of today, with the major operator brands planning to service the Pelican State immediately. Barstool, BetMGM, BetRivers,...
Jake Henson, BetMakers: fixed-odds betting can bring racing to an entirely new audience
The roll out of fixed-odds betting can act as a “catalyst for growth” for US horse racing, according to Jake Henson, Chief Operating Officer...
IGT’s Joe Asher: How to forge a career in the sports betting industry
IGT’s President of Sports Betting, Joe Asher, has advised those that are looking to start or forge a career in the betting industry to...
PXP Financial’s Kamran Hedjri: Predictions for 2022 US sports betting and igaming
With American sports betting and igaming on the rise, Kamran Hedjri, CEO of PXP Financial, has provided SBC Americas with three predictions for the...
Martina Åkerlund, Triggy: Sports betting must keep up with changing digital standards
The way in which we consume media has changed significantly in recent years. For Martina Åkerlund - CEO of Triggy - this presents a...
Christian Stuart takes the reins as BetMakers North America CEO
Christian Stuart will lead BetMakers Technology Group’s expansion across the US market after being selected as the company’s new Chief Executive Officer of North...
Enteractive: Is it all to play for in New York?
The newly legalized New York sports betting market has the potential to be the US market leader. But very high levels of competition and...
White Hat Gaming: Targeting a presence in every US regulated state
White Hat Gaming has stated it will maintain momentum on its US sports betting and igaming expansion plans in 2022, as it looks to...
Mike Ciavarella, Elys Game Technology: Taking a nuanced approach to the US market
When looking to expand across the US market, European companies must be wary of simply copying and pasting their current platforms to serve a...




















