Pariplay strengthens US footprint with GNOG deal

Aspire Global’s Pariplay has strengthened its presence in the US after signing a multi-state distribution agreement with Golden Nugget Online Gaming

Under the terms of the agreement, Pariplay’s complete Fusion™ aggregation solution will be made available across New Jersey, West Virginia and Michigan, subject to legislative and regulatory approvals.

“We have taken major strides in the U.S. last year and partnering with Golden Nugget Online Gaming was a thrilling way to start 2022,” said Andrew Maclean, VP of Sales at Pariplay.

“As a major brand in the U.S., they have an impressive reach that will only be strengthened as future plans progress. It is another statement of intent for us, and we can’t wait to take our products live in key states in early 2022.”

By integrating the Pariplay Fusion aggregation platform, GNOG will benefit from access to “thousands of titles from the industry’s leading game developers” as well as a suite of back-office conversion and retention tools that enhance player value.

Warren Steven, VP of Product and Operations at Golden Nugget Online Gaming, added: “Pariplay is a seasoned content provider with a long history of developing innovative and high performing games for the iGaming industry. We are pleased to be partnering with Pariplay as we continue to expand on delivering quality content to our patrons.”