Unabated Sports is joining forces with an AI-powered sports wagering platform to provide solutions to novice and experienced bettors across the country.
On Wednesday, Unabated reached an agreement with Gambly Inc. to combine the two businesses to form a new tech company that will serve a variety of sports bettors.
Unabated and Gambly merged to create Gambly Ventures, Inc.
The two companies agreed to merge after previously collaborating as partners and will work to attract new users through an affiliate marketing strategy powered by sportsbooks.
Unabated and Gambly also both see an opportunity in the burgeoning prediction market sector amid the proliferation of sports event contracts in markets across America.
“After a few challenging years for the affiliate industry, the opportunity ahead is being underestimated,” said Gambly Co-Founder Cal Spears. “Prediction markets are raising billions, and legacy operators are preparing to enter more than 20 new states. With Gambly’s AI tools and Unabated’s data infrastructure, we’re positioned to capture that growth.”
How will Gambly & Unabated fit together?
Unabated, a sports betting tool and resource provider, will integrate Gambly’s betslip building technology into its platform to provide users with a comprehensive product.
Since its launch in 2023, Gambly has attracted more than 200,000 users who leverage the platform’s services directly through text messages to create custom betslips to be used across some of the largest sportsbooks in the U.S. The company garnered strong interest during the 2025 NFL season, with users creating more than 14 million betslips.
Unabated is merging with Gambly as a provider of real-time sports projections, pricing and news. The company has deals with major sportsbooks and daily fantasy sites, providing its users with the ability to evaluate betting markets and prices before placing a wager.
“Our mission is simple: move people from the idea of a bet to a placed wager as frictionlessly as possible,” said Gambly Ventures Chief Strategy Officer Jonathan Bales. “By combining Unabated’s tools with Gambly’s technology, we can serve the full spectrum of the betting market.”
Leadership role changes at Gambly Ventures
Unabated and Gambly will continue to operate as separate platforms under their merger, but the companies are undergoing role changes to streamline operations.
According to Betting Startups News, the merger is resulting in structural changes that will have Spears transition to the role of chief executive officer of Gambly Ventures.
The transaction will also have Unabated CEO Matt Synder take on a new role as chief technology officer of the combined entity.
Gambly Ventures will also be led by Unabated co-founders Jack Andrews, Peter Jennings, Kevin Cassata, Rufus Peabody and Dan Fabrizio.
