bet365 has extended its U.S. online sports betting reach to 13 states by launching in Tennessee, just days after it went live in Illinois.
The British sportsbook was approved for a license by the Tennessee Sports Wagering Council on Feb. 11 and launched in the Volunteer State just over a month later, on March 16.
“Tennessee’s passionate sports fans have an insatiable appetite, and we are incredibly excited to present our fully stocked menu of offers, boosts, and more with them,” said a bet365 spokesperson.
In Illinois, its ramp-up period was much longer after it was approved in December and launched on March 13.
The double launch takes bet365 from 11 to 13 states. By entering Tennessee, it joins a state that was the first U.S. sports betting market to offer regulated online wagering without a retail component.
bet365 is LIVE in Tennessee! 🚨 pic.twitter.com/6fqHq9JNzj
— bet365 US (@bet365_us) March 16, 2025
bet365 is the 12th online sportsbook approved to take bets in Tennessee, joining:
- Bally Bet
- Betly
- BetMGM
- Caesars
- DraftKings
- ESPN Bet
- Fanatics
- FanDuel
- Hard Rock Bet
- Tennessee Action 24/7
- ZenSports
In the first two months of 2025, Tennesseans have wagered nearly $1 billion in online sports bets and the state has taken nearly than $18 million in betting tax revenue.
Tennessee does not break down betting activity by operator, nor does it provide sportsbooks’ individual revenue information.
The latest launch continues bet365’s growth in the Americas. As well as adding two new states in the last week, the operator also went live in Brazil in January when that country opened its doors to commercial operators.
bet365 strikes global betting partnership with ALT Sports Data
As well as the Illinois launch, last week also saw a new bet365 partnership unveiled.
Sports trading and consumer data company ALT Sports Data will be providing the sportsbook with official data analytics and real-time information for alternative and emerging sports.
ALT Sports Data will add to the 96 sports already offered by bet365. The operator has a global customer base of 100 million players with more than one million live streams.
